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Privacy Policy

Effective Date: November 22, 2025

This Privacy Policy describes how Mcculloch Pitts Limited ("Company," "we," "us," or "our") collects, uses, discloses, and protects information obtained through the laundry-labels.com website (the "Website" or "Service"). This Privacy Policy applies to all users of the Website.

1. Information We Collect

1.1 Information Provided by Users

When you utilize our Service, you may provide us with certain information, including but not limited to:

  • Image Data: Photographs of laundry care labels uploaded for analysis. These images are processed through our artificial intelligence systems for the sole purpose of identifying and interpreting care symbols. Image data is not permanently retained on our servers and is deleted immediately upon completion of the analysis process.
  • Model Selection Data: Information regarding your selection of AI models for image analysis, which helps us understand service usage patterns and improve our offerings.

1.2 Automatically Collected Information

When you access or use our Service, we may automatically collect certain information about your device and usage patterns:

  • Log Data: Server logs that may include Internet Protocol (IP) addresses, browser type and version, browser configuration, the date and time of your visit, the pages you visited before and after our Service, time spent on pages, and other diagnostic data.
  • Device Information: Information about the device you use to access our Service, including device type, operating system, unique device identifiers, and mobile network information.
  • Usage Information: Details about how you use our Service, including features accessed, actions taken, time and duration of activities, and interaction patterns.
  • Location Data: General location information derived from IP addresses, used for analytics and service improvement purposes.

1.3 Cookies and Tracking Technologies

We employ cookies and similar tracking technologies to monitor activity on our Service and store certain information. Technologies used may include:

  • Cookies: Small files stored on your device that enable certain features and functionality.
  • Web Beacons: Small electronic files used to count users who have visited certain pages and for related website statistics.
  • Analytics Tools: Third-party analytics services that help us understand how users interact with our Service.

2. How We Use Your Information

We use the collected information for various purposes, including:

  • To provide, maintain, and improve our Service and its functionality
  • To process and analyze uploaded images for laundry symbol identification
  • To monitor and analyze usage trends, preferences, and activities in connection with our Service
  • To detect, prevent, and address technical issues, security vulnerabilities, and fraudulent activities
  • To provide customer support and respond to inquiries
  • To develop new features, products, and services
  • To personalize and improve user experience
  • To comply with legal obligations and enforce our Terms of Service
  • To display relevant advertisements through third-party advertising services

3. Information Sharing and Disclosure

3.1 Third-Party Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

  • Google LLC: For artificial intelligence services (Gemini AI) to process uploaded images and identify laundry symbols
  • Anthropic PBC: For artificial intelligence services (Claude) to process uploaded images and identify laundry symbols
  • OpenAI: For artificial intelligence services (GPT models) to process uploaded images and identify laundry symbols
  • Google Analytics: For website analytics and usage monitoring
  • Google AdSense: For serving advertisements on our Service
  • Cloud Infrastructure Providers: For hosting and data storage services

These third parties have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose. These services are governed by their respective privacy policies.

3.2 Legal Requirements and Protection

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to:

  • Comply with legal obligations, court orders, or governmental requests
  • Enforce our Terms of Service and other agreements
  • Protect and defend our rights or property
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4. Data Retention and Deletion

We retain different types of information for varying periods:

  • Uploaded Images: Deleted immediately upon completion of analysis. Images are processed in real-time and are not stored on our servers.
  • Usage Data: Retained for as long as necessary to provide our Service and comply with legal obligations, typically not exceeding 26 months.
  • Analytics Data: Retained according to Google Analytics' data retention policies, which can be configured from 14 months to indefinitely.

5. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information:

5.1 Access and Correction

You have the right to access and receive a copy of the personal information we hold about you, and to request correction of any inaccurate information.

5.2 Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

5.3 Data Portability

Where applicable, you have the right to receive your personal information in a structured, commonly used format.

5.4 Objection and Restriction

You may object to or request restriction of certain processing of your personal information.

5.5 Cookie Control

You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, certain features of our Service may not function properly without cookies.

6. Security of Your Information

We implement appropriate technical and organizational security measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS protocols
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Secure data processing and storage practices

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your jurisdiction where data protection laws may differ. By using our Service, you consent to the transfer of your information to facilities located outside of your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

8. Children's Privacy

Our Service is not directed to individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

9. Third-Party Links

Our Service may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the privacy policy of every site you visit.

10. UK GDPR and Data Protection Rights

As a UK-based service, we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you are located in the UK or European Economic Area, you have the following rights:

10.1 Right of Access

You have the right to request access to your personal data and obtain confirmation of whether we process your personal information.

10.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data we hold about you.

10.3 Right to Erasure ("Right to be Forgotten")

You have the right to request deletion of your personal data in certain circumstances, including when the data is no longer necessary for the purposes for which it was collected.

10.4 Right to Restriction of Processing

You have the right to request restriction of processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.

10.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

10.6 Right to Object

You have the right to object to processing of your personal data where we rely on legitimate interests as the legal basis for processing.

10.7 Rights Related to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you.

10.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

10.9 Exercising Your Rights

To exercise any of these rights, please contact us at info@mccullochpitts.com. We will respond to your request within one month, though this period may be extended by two additional months where necessary.

10.10 Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent: For processing uploaded images for analysis
  • Legitimate Interests: For service improvement, analytics, and advertising
  • Legal Obligation: Where required to comply with applicable laws

11. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the Website. Your continued use of the Service following the posting of changes constitutes your acceptance of such changes. We will notify users of material changes by:

  • Updating the "Effective Date" at the top of this Privacy Policy
  • Posting a notice on our Website homepage
  • Other means as appropriate

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Mcculloch Pitts Limited

Email: info@mccullochpitts.com

Website: mccullochpitts.com

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laundry-labels.com is a trading name of Mcculloch Pitts Limited